Insights

Adapting to Your Audience: Social skills play an important role.

Adapting to Your Audience: Social skills play an important role. Regardless of our role in the industry, most of us frequently find ourselves wearing many hats and working in a wide variety of environments. Many times, these various environments have drastically different needs and requirements. If every situation is approached in a similar manner, it […]
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Understanding What Architects Want

Understanding What Architects Want: Marketing is one thing, but the design is crucial. Although we frequently debate the pros and cons of the design and installation process, whether it be design/bid/build or design/build, I suspect all would agree that the relationship with the architect is an important facet of all successful projects and understanding what […]
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Finding Convergence in Infrastructure

The AV industry struggles to figure out its place in the mix Finding the convergence in infrastructure has long been a hot topic within the AV industry, with many predictions of how IT and AV will become one in the not-too-distant future. The basis of this typically is formed around the migration of most AV […]
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Understanding the Architectural Design Process

Understanding the Architectural Design Process Being on the same ‘page’ helps expedite projects—and relationships. The architectural design of a building is one completed in methodical stages. Understanding the evolution that most designs experience is critical for all members of the design team. As more AV firms decide to make an entrance into the design side […]
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Integrators & Consultants: Developing a spirit of cooperation.

Integrators & Consultants: Developing a spirit of cooperation. In bid contracting, few issues pique as much opinion and emotion as that of the relationship between the integrator and the consultant. I suspect that many, if not all, consultants and integrators could talk for hours about jobs gone bad where relationships between the two parties turned […]
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Compromise: The Key to Strong Consulting

Compromise: The Key to Strong Consulting How important is it to be ‘in control? Architect Louis Henri Sullivan once said, “Form ever follows function.” The importance of one over the other has been contemplated for centuries by artists and designers alike. Typically, “form” refers to those aspects of a system that relate to aesthetics and […]
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